by Jill Collins | Jan 30, 2019 | Corporate, Marketing, Product marketing
Is your brand a-woken? Corporations have been quick to realize that through the power of “woke” marketing, they can monopolize on current events, social injustices and heightened brand awareness in one fell swoop. However, brands need to be authentic in their approach...
by Jill Collins | Jan 23, 2019 | Corporate, Marketing, Millennials, Product marketing
6 items millennials want—and don’t want I used to work in banking. And the last project I worked on for my employer was developing a new product for millennials. Our months-long industry research and focus groups told us that millennials really do act...
by Jill Collins | Jan 10, 2019 | Corporate
4 Tips for Maintaining a Poker Face around the Boardroom Table As most people know about me, I tend not to be a gambler. And I wish I could say it’s because of my high ideals and incredible morals. But instead it’s because I know I won’t win. And in gambling—just as...
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