I’m a marcom junkie and can’t narrowly define myself. Above all, I love writing, marketing, data, my family, my dog, my friends, the outdoors, morning cups of coffee, reading and much more. Check out my thoughts and musings in this blog.
Corporate Social Responsibility: Customers demand it, employees expect it, and the ROI is inevitable. YourCause makes the business case for CSR.
If your organization is regularly using what I like to call “Observance Marketing” to promote its brand, then make sure you’re doing it right.
Putting your thought leaders in the spotlight helps elevate your brand. Here are 4 ideas to capitalize on hiring the right talent by driving your customers’ journeys from the top down.
It is daunting to go through the process of a software migration to Blackbaud’s Raiser’s Edge, or any other donor database. Just remember why you’re doing it: To mine critical data that enable your team to make more informed fundraising decisions.
From content, social and search to analytics, email and influencing, the Digital Summit for marketers was filled with insights for 2019, and well worth the registration cost. That’s why I feel compelled to share the Top Ten digital marketing insights for 2019 from the Digital Summit held in Phoenix Feb. 11 and 12.
When things are busy, it becomes easy to jump the rails and leave behind your corporate strategy and your business planning, and thus the strength and success of your business model. But don’t! No matter the season, you need to maintain focus. Always account for the years during which you aren’t as lucky as the Pig.
Corporations have been quick to realize that through the power of “woke” marketing, they can monopolize on current events, social injustices and heightened brand awareness in one fell swoop.
Feeling the pressure from parents who were either out of work, or afraid they were about to be during The Recession, millennials’ street smarts gives them a different edge.
For me, maintaining boardroom perfection didn’t come altogether naturally. So, I learned to improvise. Here are four simple tips for maintaining a poker face in important meetings. Fava beans, anyone?
Since your company’s website is what prospects refer to first to see if they want to do business with you, you should do it right. Consequently, these 4 steps should precede the website revamp itself, and be taken seriously.