Jill CollinsMay 19, 2019The ROI of Corporate Social ResponsibilityCorporate Social Responsibility: Customers demand it, employees expect it, and the ROI is inevitable.
Jill CollinsApr 11, 2019Using Observance Marketing to Promote Your BrandIf your organization is regularly using “Observance Marketing” to promote its brand, then make sure you’re doing it right.
Jill CollinsMar 18, 2019Thought Leadership: 4 Ideas to Shine the Spotlight on Your CompanyPutting your thought leaders in the spotlight helps elevate your brand.
Jill CollinsMar 7, 2019Going Through a Donor Database Software MigrationIt is daunting to go through the process of a software migration to Blackbaud’s Raiser’s Edge, just remember why you're doing it.
Jill CollinsFeb 13, 2019Top Ten Digital Marketing Insights for 2019 from the Digital SummitFrom content, social and search to analytics, email and influencing, the Digital Summit for marketers was filled with insights for 2019.
Jill CollinsFeb 5, 2019How to Incorporate the Lucky Year of the Pig into Your Business ModelNo matter the season, you need to maintain focus. Always account for the years during which you aren’t as lucky as the Pig.