by Jill Collins | May 19, 2019 | Blackbaud, Corporate, Marketing, Nonprofit, Strategy
3 Simple Points Make its Business Case Obvious The ROI of Corporate Social Responsibility marries the bottom-line-oriented business side of me with my softer side and need to give. Above all, I find purpose in my professional life by being able to affect positive...
by Jill Collins | Apr 11, 2019 | Branding, Corporate, Marketing
If You’re Going to Do it, Do it Right If your organization is regularly using what I like to call “Observance Marketing” to promote its brand, then make sure you’re doing it right. There’s a whole host of industry-specific days, weeks and months to observe...
by Jill Collins | Mar 18, 2019 | Corporate, Marketing, Strategy, Thought Leadership
Why Does Thought Leadership Matter? Driving membership, revenue, sales of widgets, brand awareness—all of this comes at a cost, which is why thought leadership matters so much. While a lot of companies spend a lot of time adjusting their advertising budgets in support...
by Jill Collins | Feb 13, 2019 | Corporate, Data Analysis, Marketing, Millennials, Nonprofit, Product marketing, Strategy, Uncategorized
Get high-level digital marketing must-dos From content, social and search to analytics, email and influencing, the Digital Summit for marketers was filled with insights for 2019, and well worth the registration cost. That’s why I feel compelled to share the Top...
by Jill Collins | Feb 5, 2019 | Corporate, Marketing, Strategy
Apply best practices to your business, no matter the season 2019 begins the Year of the Pig, which is one of 12 Chinese zodiac signs. If I were to believe in zodiac signs, I’d be in luck this year, as I am a Pig! Are you? One lofty source, KarmaWeather, tells me that...
by Jill Collins | Jan 30, 2019 | Corporate, Marketing, Product marketing
Is your brand a-woken? Corporations have been quick to realize that through the power of “woke” marketing, they can monopolize on current events, social injustices and heightened brand awareness in one fell swoop. However, brands need to be authentic in their approach...
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