by Jill Collins | May 19, 2019 | Blackbaud, Corporate, Marketing, Nonprofit, Strategy
3 Simple Points Make its Business Case Obvious The ROI of Corporate Social Responsibility marries the bottom-line-oriented business side of me with my softer side and need to give. Above all, I find purpose in my professional life by being able to affect positive...
by Jill Collins | Mar 18, 2019 | Corporate, Marketing, Strategy, Thought Leadership
Why Does Thought Leadership Matter? Driving membership, revenue, sales of widgets, brand awareness—all of this comes at a cost, which is why thought leadership matters so much. While a lot of companies spend a lot of time adjusting their advertising budgets in support...
by Jill Collins | Feb 13, 2019 | Corporate, Data Analysis, Marketing, Millennials, Nonprofit, Product marketing, Strategy, Uncategorized
Get high-level digital marketing must-dos From content, social and search to analytics, email and influencing, the Digital Summit for marketers was filled with insights for 2019, and well worth the registration cost. That’s why I feel compelled to share the Top...
by Jill Collins | Feb 5, 2019 | Corporate, Marketing, Strategy
Apply best practices to your business, no matter the season 2019 begins the Year of the Pig, which is one of 12 Chinese zodiac signs. If I were to believe in zodiac signs, I’d be in luck this year, as I am a Pig! Are you? One lofty source, KarmaWeather, tells me that...
Recent Comments